![]() Key opinion leader (KOL) sales: Key opinion leaders (also known as influencers) can put product tags in their content that lead shoppers to a product detail page and the ability to buy within WeChat.Users of Watsons’ mini program can recommend and sell products to their own WeChat followers. Social selling: AS Watson, a health and beauty retailer, incorporates social selling into its mini program.Feelunique ran a six-day campaign that offered a 40% discount on a Caudalie set that brought in new customers. If enough people make the purchase, everyone will get the product at the discounted price. The original shopper shares a product with the discounted price with their social network on WeChat. Group buying: Companies offer discounted prices to shoppers if they encourage enough people to purchase. ![]() If there a product is out of stock at a Uniqlo location, shoppers can still scan a QR code for the product for home delivery. For example, Uniqlo’s mini program allows shoppers to buy online and ship to the store within an hour for pick up.
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